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In the fast-paced world of subscription-based services, understanding and effectively utilizing key metrics is paramount to achieving sustainable growth and profitability.

This book explores five essential metrics that every subscription business needs to measure and optimize: Monthly Recurring Revenue (MRR), Average Revenue Per User (ARPU), Lifetime Value (LTV), Churn Rate, and Trial Conversion Rate.

For every metric find:

1️⃣ Definition & the importance of tracking it
2️⃣ How to calculate
3️⃣ Examples

This book provides actionable insights and real-world examples. Grab your copy today and take your subscription app to the next level!

Glassfy is trusted by 1,000's of Apps to build and grow in-app revenue


Why use Glassfy

Tooling built for developers and product teams to maximize the revenue from your apps


Offload your subscription logic

Glassfy provides a subscription backend - so you can focus on your core business. Install our SDK with only a few lines of code and wave goodbye to self-managed issues and maintenance


Accelerate your growth

Glassfy provides a suite of Growth tools such as Paywalls, Promotional Codes, and User Event Triggers that all maximize revenue along the user journey



Multi-store Backend

Glassfy provides infrastructure and support for multiple app stores and web so you can build a true multi-store experience and sell to your users wherever they are


Advanced Analytics

Managing all the data across stores is a pain, with Glassfy we unify all of that for you and provide it in real-time along with over a dozen out-of-the-box reports such as ARPU, churn rate, and more



Use Glassfy functions to transform app revenue data to fit how you operate your business. Using Glassy Functions it allows you to build to scale your business and create a totally flexible monetization strategy


You own your data, forever

Glassfy provides you your user data, but also all the store data as well including receipts, its your data to keep, forever